Create and Manage CMAs

This tutorial provides a General Description of how to create or modify a Comparative Market Analysis in CTI Navigator Web II. This is commonly referred to as a CMA.

You can click on any topic in this table to go directly to that section of this tutorial.

Overview

New CMA

General tab

Subject Property tab

Comparables tab

Pricing tab

Printing tab

CMA Manager

PDF Converters

Index of Tutorials

Touchscreen Note. Where instructions are to select or click, touchscreen device users would touch, press or tap as appropriate for your device.

Overview

To open a new or existing CMA, select CMA in the top menu-bar of CTI Navigator.

Then either

click on CMA Manager to open an existing CMA and then edit, print, email, copy, extend purge date, or delete it; -- or --
click on New Comparative Market Analysis to create a new CMA.

The basic steps for creating a new CMA package are:

Name the CMA, set its Form Type, and, if applicable, associate it with a client
Enter a Subject property
Enter Comparable Sold properties
Adjust the price of Comparables as appropriate
Enter a Suggested List Price
Select the Reports to include
Save the CMA
Publish (print or email) the CMA.

New CMA

Select "New Comparative Market Analysis" in the top menu-bar of CTI Navigator to open a CMA screen displaying 5 tabs:

General, Subject Property, Comparables, Pricing, and Printing.
These tabs are arranged in the order in which they are typically used.
The General tab will open first by default (as shown below).

General tab

On the General Tab you can:

Click in the "CMA Type" box to set the CMA Form Type [Residential, Land, or Commercial ] - see CMA Type note below
Click anywhere in the Clients box to select an existing Client from you list of existing Clients to associate with this CMA
Click the Add button to add a new Client for whom your are creating this CMA
Click in the "CMA Name/Description" box to enter a CMA Name (and optional brief Description) to identify this CMA
Click in the "Purge Date" box, or click on the calendar icon, to enter or change the date that the CMA will be Purged from the MLS system (the default is 180 days)
Click in the Private Notes box to enter brief notes to yourself about this CMA.

CMA Type note: The "CMA Type" sets the template used for property information (both Subject Property and Comparable Properties) in the CMA. Once the CMA is saved, its CMA Type cannot be changed.

The CMA toolbar just below CTI Navigator's menu bar at the top of the screen displays three buttons:

Save - see Save note below
Reports
CMA Manager.

These buttons are available on most of the CMA screens. Click the Save button to save all information entered so far. Click the Reports button create or customize a CMA Report layout.. Click the CMA Manager button to close the current CMA and open the list of your saved CMAs.

To start a new CMA, first confirm or modify the CMA Type and Purge Date, and enter a Name for the CMA on the General tab screen.

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Subject Property tab

Select the CMA Subject Property tab so you can enter or edit information about the Subject property. The Subject Property is the property for which you are trying to determine a fair market price.

To enter information about the Subject property, you can either

Click the "Add-Manual Entry" button, type in key information, and add a photo; --or --
If the property has been listed in the MLS, click the "Add from MLS" button to automatically add key information about the Subject property from the MLS (by List Number, Owners’ Name, Street Address, or by Tax ID if it is available). The main photo for the subject property will also be added automatically.

After entering the information for the Subject property, determine which of its features will have the most influence on its price. These are its Key Features. Normally these key features are the basis for selecting comparable properties to include in the CMA.

Example key features of a residential property are location, square footage, number of bedrooms and baths, frontage, and age. Distinctive attributes such as water view, swimming pool, or fireplace also affect price.

Save note: It is advisable to click the Save button in the CMA Toolbar each time you complete entering information on one of the CMA screens. The CMA must be saved before a report or report link can be emailed.

Comparables tab

Select the CMA Comparables Tab to enter new, or edit existing, information about properties that have Key Features very similar to those of the subject property.
CMA NEw Comps screen

Information about comparables can be entered the same way as for the Subject property: Manually, or automatically from the MLS (by List Number, Owners’ Name, Street Address, or by Tax ID, if available).

In addition, you can Search for Comparable properties. Click the "Search for Properties" button to perform a new search, or to open a previously Saved Search.
- The "CMA Type" specified on the General Tab determines which data fields can be searched and added into the CMA. For example, bedrooms and baths cannot be added if the CMA Type is set to Land or Commercial.
- To return to the CMA screen without selecting properties, click the "Return to CMA" button in the Search criteria toolbar.

After completing your Search criteria, click either the Summary or the Details button in the Search toolbar.

On a Summary Results screen, check the selection box beside all properties to be used as comparables, and then click the "Add Selected to CMA" button in the Search toolbar.
On a Details Report screen, check the selection box in the toolbar at the top of each property's screen to be used as a comparable. After all desired comparable properties have been checked, click the "Add Selected to CMA" button.
This will open a one-line summary table of the selected properties on the "CMA - Add/Modify Comparable Properties" screen.

Only properties that are specifically selected by being checked on a Search Results or Details screen will be added to the CMA.
Check or un-check the box in the "Include" (Inc) column beside the listing on the "CMA - Add/Modify Comparable Properties" screen to include or exclude that property in the CMA. Un-checked properties remain in the list, are not included in calculations and do not print in the CMA report.
To completely remove a property from the list of comparables, click on the round button in the first column beside the listing, and then click the Delete button above the table.

After properties have been added to the Comparables screen, click the Save button in the CMA toolbar (at the top of the screen).

For general guidelines on selecting comparable properties, see the "Select CMA Comparables" web page on CTI’s Help and Tutorials website (at info.ctimls.com).

If needed, adjust the price of any property that differs in a key feature from the subject property. To make an adjustment, click the Edit button beside the property in the list of comparables. This will open the "CMA - Add/Revise Comparable" screen displaying the current information for the selected Comparable and the Subject Property. Click the Adjustments button on this screen to enter appropriate price adjustments to the selected Comparable. For example,

If the subject property does not have water frontage, but a comparable does have water frontage, the price of that comparable should be reduced by the value of its water frontage (to statistically approximate what the price would be without water frontage). To reduce the price of a comparable, enter a negative adjustment value.
If the subject property has water frontage and the comparable property does not have water frontage, the price of the comparable should be increased (to statistically approximate what it would be with water frontage). To increase the price of a comparable, enter a positive adjustment value.

On the "CMA- Adjustments" screen you can:

Click the Add button to add a new adjustment for just this comparable property. -- or--
Click the Library button to open a list of existing adjustments that you previously saved, from which you can select an adjustment to apply to the current comparable. -- or--
Select a listed adjustment and click the Delete button to remove the adjustment from the current comparable.
Click the <Back button to return to the "CMA - Add/Revise Comparable" screen.

On the "CMA - Add/Revise Comparable" screen, click the Ok button to temporarily save adjustments until you save the CMA itself.

For further information on how to adjust the values, map location or photo for Comparable Properties, see the "Edit Comparable Properties in CMA" tutorial (when available).

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Pricing tab

Select the CMA Pricing Tab to see summary pricing statistics for the comparable properties, and to replace an automatically calculated Suggested List Price with YOUR "Suggested List Price" for the subject property.
CMA Example Pricing

CTI Navigator automatically computes the "Adjusted Average Price for Solds", the "Adjusted Price Weighted by List to Sale Percent", and the "Percentage of Sale Price to List Price".

Depending on market conditions, either the "Adjusted Avg Price for Solds", or the "Adjusted Price Weighted by List to Sale %" will be displayed initially as the "Suggested List Price". This initial List Price calculation is intended to be used as a baseline for determining Your suggested list price. Listing agent should modify this initial value as appropriate for this client and the current market conditions.

Note that this automatically calculated List Price is based exclusively on price information for SOLD properties.

Non-sold properties do not have a Sold Price, and seldom sell for their full List price. This means that their true market price is unknown.
If you have included any non-Sold properties [such Actives or Expired] in your comparables, their summary statistics are provided to help you in determining how much to adjust the system calculated List Price.

In addition to statistical values, your Adjustment to the Suggested List Price may also need to reflect:

current market values in a fast changing market; or
your Client’s sensitivity to Days on Market; or
your Client’s Perception that their property has Special Value.

Agents normally revise and round off the statistically computed Suggested List Price to a value that reflects these additional judgment based factors.

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Printing tab

Click the CMA Printing Tab to

Set the Theme for the CMA graphics
Set the Date to display on the report
Enter a Custom Disclaimer if desired
Select Reports to include in the CMA package.

To add, remove, or reorder reports, click and drag to the appropriate location. Only the items in the "Selected Reports" column will print.

Click the Preview button in the CMA toolbar (above the CMA tabs) to open the CMA report in a new tab in your browser.

Click the Print button in the CMA toolbar to print the CMA report using your browser's printer controls. Use "Print to PDF" or "Save as PDF" in the browser's print dialog screen to save the report as a CMA file.

Click the Email button in the CMA toolbar to email a link to the CMA report. Only saved changes can be viewed from an email link.

Click the Options button in the CMA toolbar to

Save the Current Theme and Reports as the Default for your CMAs
Restore the CMA Theme and Reports to their System Defaults
Save the Current Disclaimer as your Default for CMAs
Show the HTML and Text Link to your CMA Report
Copy the CMA Report Link to your computer’s Clipboard.

Select the Reports button on the CMA toolbar to create or customize a CMA Report layout.

Click the "Create New Report (empty)" button to create a totally new report or letter.
Select a system provided Template from a drop-down list, and click the "Create Report from Template" button to modify an existing report template, and then save it as a Customized Report.
Select a Customized Report from a drop-down list, and then click either the Edit, Copy or Delete Custom Report button as appropriate.

Reports that you create, or customize and save, will be added automatically to your list of "Available Reports" under the Printing tab.

Once you have customized your available reports, you probably will not need to use this Reports button again very often.

Click the Save button in the CMA toolbar to save the entire CMA package of properties and reports. Otherwise, new CMA information will not be saved when you change screens to a different CMA or different function.

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CMA Manager

To see a list of CMAs that you have already created in CTI Navigator, select CMA in Navigator's menu bar, and then click on CMA Manager. For example:

To sort by a CMA data field (such as by Client Name, Subject Property address, or Last Modified date), left-click on the appropriate column heading. Sorted columns display an Up or Down pointing triangle (as in the Client column in the image above) to indicate the direction in which the data are sorted. To reverse the sort, click on the heading again. To remove the sort click on the heading again.

To filter the list of CMAs to display only particular CMAs, left-click on the filter icon in the appropriate column heading and enter the desired values (such as Equal to, Not Equal to, Starts With, Contains, et cetera). Only CMA's that match the values you enter will then display. To modify or remove a filter, left-click on the appropriate filter icon and click the Clear button.

To Add a new client for whom you can assign a CMA, click the "Add Client" button, enter at least a name and email address for your client, and click Save. Then, to associate the client with a CMA, click on the CMA Name in the CMA Manager table to open that CMA. Under the General tab of the CMA, select the Client in the drop-down list of Clients. Click the Save button in the CMA toolbar to save the Client-CMA association. Click the CMA Manager button in the CMA toolbar to return to the CMA Manager screen.

On the CMA Manager screen, you can check the box beside a CMA in the table (do not check more than one CMA), click the Actions button in the CMA Manager toolbar, and select:

View to preview the CMA in a separate browser window.
- You can copy the URL address or print the CMA from your browser if desired.
Edit to open the CMA so you can edit any of its components.
Print to print the selected CMA using your browser's printer controls.
- To save the CMA as a PDF file on your computer, select "Print to PDF" (if available), "Save as PDF" (in Safari's print dialog box), or print to a third-party PDF printer utility. Many popular PDF converters are free to download and use (such as Cute PDF Writer, Bullzip PDF Printer, or PDF Creator). A PDF copy of the CMA can be used as an archive copy for long-term storage, or used to attach to your personal email (when not sent through the MLS).
E-mail to send a "Click here to View the Comparable Market Analysis" link to the selected CMA directly out of CTI Navigator.
- The email will use your signature and your return email address as stored in your agent record in CTI Navigator.
Copy to open a copy of the selected CMA that you can rename and modify.
Delete to permanently remove the selected CMA from the MLS Server.
"Extend Purge Date" to extend the number of days that ALL of the selected CMAs will remain on the MLS Server. (To extend the purge date for an individual CMA, click the Edit Action button and change the purge date on the CMA's General tab.)
- Note that once a CMA is deleted or purged from the MLS server, it cannot be retrieved. If you would like to archive a CMA, print it using a PDF Print Driver (described above).

This concludes the Overview tutorial for creating CMA Reports in CTI Navigator Web II.

▲ Return to the Table of Contents for this CMA Overview ▲

To return to the Index of Tutorials for CTI Navigator Web II, click here.

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